ABOUT & EXPERIENCE

Building brands with cultural relevance, creative distinction, and lasting impact.

The Day Before is an independent brand and marketing consultancy specializing in fashion, beauty, and luxury. Founded by Tammy Trujillo-Barber, the practice brings together brand strategy, creative direction, and commercial expertise to shape compelling brand identities, build meaningful consumer connections, and drive sustainable growth.

With more than 20 years of experience, Tammy has worked across every stage of brand development, from emerging businesses to globally recognized names. Her approach combines a discerning creative perspective with a deep understanding of the commercial strategies required to build brands that resonate.

A person walking alone on a broad empty paved area with curved stairs or seating structure on the left side, casting a shadow on the pavement, in black and white.

SERVICES

MARKETING STRATEGY + PLANNING
BRANDING ADVISEMENT
CONTENT STRATEGY
CREATIVE ADVISORY
ECOMMERCE & SITE STRATEGY
SOCIAL MEDIA (ORGANIC + PAID)
EMAIL + SMS
INFLUENCER STRATEGY + RELATIONS
PARTNERSHIPS + COLLABORATIONS
PUBLIC RELATIONS AGENCY ADVISEMENT SEARCH ENGINE MARKETING
SEARCH ENGINE OPTIMIZATION
DISPLAY ADVERTISING
REMARKETING ADVERTISING
AFFILIATE MARKETING PROMOTIONS STRATEGY
OUT OF HOME + PRINT ADVERTISING ANALYTICS + REPORTING
BUDGET, FORECASTING P&L MANAGEMENT AGENCY MANAGEMENT
TEAM RECRUITMENT, MANAGEMENT & TRAINING BOARD & INVESTOR RELATIONS